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Xiang Xiang Art Studio Visual Identity
想想工作室Although each individual's gaze trajectory varies due to differences in both physiological and psychological (experiential) aspects, there are still commonalities in visual information reception. We selected Piet Mondrian’s geometric abstract paintings—composed solely of composition, shapes, and colors—to reduce visual information to its most fundamental level. Through sequential visual experiments, we analyzed both individual and collective gaze patterns to explore the intriguing dynamics of human visual trajectories.

At the Guangzhou Academy of Fine Arts, we recruited approximately 26 students, primarily from different schools and disciplines, each with a solid foundation in their respective fields. This diversity ensured varied interpretations when observing the provided stimuli.


Time:
2024.03.

Client:
XiangXiang Studio

Category:
Brand Design
Package Design
Designer:
Wang Changqiao, Wangzhen Jixing, Yao Xiaodan
王昶乔, 王臻吉欣, 姚晓丹

Motion Designer:
Wang Changqiao
王昶乔

Special Thanks:
Li Lifeng
李立峰









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